When sending bulk email like newsletters, webshop receipts or follow up emails, not only do you need to first get peoples permission to contact them then treat their data in compliance with GDPR and use a proper mass mail provider. You also need to get your sender domain properly verified and make sure the mails you’re sending from various providers are actually aligned with your domain. This last step is something a lot of mail providers are oddly quiet about, usually because it takes a bit of tech skill to setup the required DNS records - in other cases because the systems themselves aren’t built with proper alignment in mind.. But taking control of your settings is vital for your deliverability. If you don’t have SPF and DKIM setup, mailsystems like gmail or hotmail will simply just not deliver a seemingly random amount of your emails, while at the same time return a delivered message… Maybe even worse, if you don’t setup your own DMARC record, you run the risk of someone else doing it for you, like UnoEuro/Simply did around easter, where a large amount of their customers suddenly got a DMARC record applied, with the quarantine policy enabled, ending huge masses of emails up in spam instead of in the recipients inboxes.
In this talk I’m going to show you, what you need to set up and how it’s done, using a couple of different systems as examples. I’ll show you a simple way to monitor your domain and your various mail providers. And finally I’m going to give you a couple of real world cases of what happens when you don’t have control over your settings.
Having worked with lots of customers solving deliverability issues over the last 4 years, I’ve witnessed first hand how the demand for verification of bulk email senders have increased and how parts of the industry still seems to be lacking in the understanding of these mechanisms.
Speakers for Take control of your email deliverability - What SPF, DKIM and DMARC means for your mailing list:
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Recording: https://www.youtube.com/watch?v=T7rHNS6GUdw
Schedule for Take control of your email deliverability - What SPF, DKIM and DMARC means for your mailing list
- Sunday, Aug 16th, 2020, 18:00 (CEST) - Sunday, Aug 16th, 2020, 19:00 (CEST) at Speakers Tent